5 Habits of Successful Small Business Marketers

What can small businesses learn and apply from big business marketers? Plenty, in fact. Small businesses – in the truest sense of the word – typically do not have multiple marketing professionals on the payroll like their “big” business counterparts. But successful small business owners know how to maximize the resources at their disposal. When [...]

By | October 19th, 2016|Content Marketing|0 Comments

9 Benefits of CRM Software You May Not Have Known

If you’re running a small business that relies on a growing database of leads to drive revenue, then you’re probably familiar with the basic functions of Customer Relationship Management (CRM) software. But what many businesses new to CRM software don’t often realize is that a CRM’s benefits can be seen across multiple aspects of managing [...]

By | October 13th, 2016|CRM & Marketing Automation Tips|0 Comments

25 Subject Line Hacks That Will Increase Your Open Rates

Whether you’ve just started emailing a new list of prospects or you’ve been nurturing an email list for years, you may have a big problem: your email open rates are underperforming. How can you get prospects and customers to open your email campaigns? Crafting unique, yet effective, subject lines is actually a common problem for [...]

By | October 5th, 2016|Email Marketing|0 Comments

How to Use Sales Force Automation for Better Results

Have your sales reps ever seemed overwhelmed as a result of your marketing success? Your audience is growing, leads are pouring in, but your sales team is having a hard time keeping up. While it’s a great problem to have, you also don’t want to short-change the amount of follow-up and guidance your sales team [...]

By | September 27th, 2016|CRM & Marketing Automation Tips|1 Comment

Extend Automational with Our New Zapier CRM Integration

Small business owners are multi-tasking pros. One minute they’re fielding sales calls, the next they’re planning marketing campaigns while simultaneously checking the status of overdue invoices. Some days, it’s exhilarating… but on others, it can be exhausting. Thankfully, small business technology is only improving to help take the burden off.  All-in-one tools like Automational and [...]

By | September 20th, 2016|CRM & Marketing Automation Tips|0 Comments

How to Use Lead Scoring to Increase Your Deals Won

Have you ever wished for a crystal ball that would show your sales team which prospects were most ready to buy? It’s easy for salespeople to get overwhelmed and frustrated if they’re trying to hunt down every lead, regardless of how warm, cold, or indifferent. Luckily, there’s a solution that can help you prioritize the [...]

By | September 13th, 2016|CRM & Marketing Automation Tips|0 Comments

How to Launch Your First Marketing Automation Campaign

The benefits of marketing automation are endless, yet many small business owners haven’t made the leap from email marketing to marketing automation. As a small business owner, you have a considerable number of things to get done each day to grow your business. Marketing automation can help. By automating parts of your marketing workflows, you’ll [...]

By | September 6th, 2016|CRM & Marketing Automation Tips|2 Comments

Automational Enhances Small Business CRM and Marketing Automation Suite with Zapier Integration

New integration enables connections to more than 500 web apps, including Shopify and QuickBooks, allowing SMBs to amplify the value and usability of their sales and marketing data Automational, a sales and marketing technology platform that is 100 percent tailored for small business, announced its new integration with Zapier – a leading integration-platform-as-a-service (iPaaS) for [...]

By | August 31st, 2016|News & Media|0 Comments

Does Marketing Automation Replace Google Analytics?

In short, no – Google Analytics is best used for deep dives into your website’s traffic patterns, while your marketing automation solution can provide analytics that give you greater insight at the individual contact level. But for a more complete answer, let’s define the capabilities of both. Small businesses often ask if Automational (or any [...]

By | August 22nd, 2016|CRM & Marketing Automation Tips|0 Comments

How to Create a Killer Email Newsletter

We all know that email newsletters are a powerful form of email (and content) marketing, and that effective small business marketers use them. Yet many small business owners are resistant, fearing the level of time and effort it takes. Many small businesses just don't understand why or how to create an email newsletter. Every month, I [...]

By | July 25th, 2016|Content Marketing, Email Marketing|1 Comment